Patton Oswalt, a star amongst geeks and comic aficionados, certainly did. The ad used the medium to its advantage and people got a good laugh out of it. The billboard was funny because of the juxtaposition of its traditional straight-laced format against the ridiculousness of having an emoji-only poster. Is Skull-Poop-L a new film we haven’t heard about? Yet, the Emoji billboard is something of a puzzler – it needs more brainpower to figure out than the average billboard. Billboards are less “stop to ponder” and more “quick glance as you drive by”. Moreover, messages on billboards tend to be quick and succinct due to short exposure times. Not exactly the intended audience for an R-Rated Superhero movie. That means kids and grandma might walk by and see it too. The ad worked so well that “Skull-Poop-L” made repeat appearances in the rest of Deadpool’s advertising.īillboards are intended as an advertising medium that targets a general audience in a geographical area. The billboard was featured on dozens of sites and was one of the star pieces of Deadpool’s marketing arsenal – Adweek described the billboard as “So Stupid It’s Genius” while TechTimes called it “Crude and clever”. That’s an ad for Deadpool, even if it might look like a fourteen year old’s indecipherable text. If you happened to be driving down Los Angeles in mid-January, you might have spotted this billboard.
#DEADPOOL MOVIE RECORDS MOVIE#
We’ve analyzed the most insane movie marketing campaign in history and included takeaways you can apply to your own marketing, enjoy! 1. The campaign was so crazy that it seemed as though Deadpool himself had planned the film’s advertising… but how does such an unconventional marketing strategy work anyway?
Much of this incredible success can be attributed to its somewhat insane marketing strategy that, like the film, broke all the rules.Ībsolutely nothing about Deadpool is subtle, and the movie’s advertising is no less so: What’s more impressive is that the movie has trumped Captain America and Ant-Man in box office records and is on it’s way to pummel Thor’s – all without the ticket sales from throngs of children and their parents.
It’s one the highest rated R-Rated movies in history. Production company, FOX, was so apprehensive about Deadpool that it cut the movie’s budget while it was in production.Īgainst all odds, Deadpool has come out guns blazing (literally) and murdered box office records. Prior to its release, was preceded by a version of Deadpool in X-Men Origins: Wolverine that was lampooned for being a terrible portrayal of the character. The movie had a troubled production history, spending 11 years in production limbo. To most of the world, Deadpool is a little known superhero, famous mostly within the legion of comic fans that populate the geek fanbase. It got there by breaking a whole lot of other things. Deadpool broke the superhero movie genre’s mold… and as a result, broke box office records.